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Learn How To Pitch More Effectively!
This 4-week online class will teach you how to develop a great short pitch, deliver it with confidence, and present yourself like an experienced professional.
With a compelling short pitch, you can network effectively and generate opportunities. And when you get “in the room” with a decision-maker, you’ll know just what to say and how to say it.
- Time: 4 Weeks
- Structure: 15 lessons and 5 pitching assignments
- Instructor: Stephanie Palmer, former MGM studio executive and founder of Good in a Room
“Pitching Essentials had me confidently pitching my first project in just four weeks.”
—Paul Knauer, Screenwriter
“There really is a craft to oral storytelling (pitching), and Stephanie shares invaluable advice for mastering this essential component of show business survival.”
—Tom Benedek, Screenwriter of Cocoon, Free Willy
Whom This Class Is For
Are you a screenwriter, TV writer, or filmmaker in one of the following categories?
- You’re having meetings, but need to pitch better to make the sale.
- You are looking for a manager or an agent.
- You have an idea, but aren’t sure how to pitch it.
- You experience anxiety when pitching in certain situations.
- You benefit from a step-by-step process and structured timeline.
- You are looking to attach talent or get financing for a project.
“I found “Pitching Essentials” to be very beneficial and am so glad that I decided to take the class. My script is better for taking the class and my confidence in my pitch has improved significantly.”
—Tracey Bradley, Screenwriter
“Stephanie’s insights and guidance are the most powerful and valuable pitching tools a filmmaker can have.”
—Jonathan Wolf, Executive Vice President and Managing Director of the American Film Market, Independent Film & Television Alliance
Structure Of The Class
This class is a step-by-step process that teaches you what you need in manageable chunks, and builds logically from one week to the next. The class is asynchronous (i.e., not “live”). This means that I create and distribute the class materials over the four weeks, and you can access the lessons on your own schedule and work at your own pace.
Each Monday, you’ll receive a video lecture to introduce you to an important technique. Then, you’ll receive a lesson each day and supplemental materials to complement the lessons. On Friday, you’ll receive a pitching assignment.
The daily lessons are designed for people who have busy schedules. Each lesson can be completed in about fifteen minutes.
“Everything I learned in this class quickly became indispensable.”
—Max Koch, Screenwriter and Actor
“Stephanie Palmer is the authority on not just pitching, but how to build meaningful relationships and create a successful career.”
—Signe Olynyk, founder of The Great American Pitchfest
Technology And Privacy
My goal is to make the technical aspects of this class as simple as possible. I also believe in you having 100% control over your work. That’s why we’ll be using Google Drive as part of this class. Google Drive has comprehensive privacy settings which allow you to control who can view and comment on your work.
If you’re not familiar with Google Drive, that’s okay. I’ll help you through the process of setting up your free account.
“It was a well structured class with easy-to-follow lessons that were manageable in the timeframe. I feel much more confident now because I can use your process for my other scripts.”
—Dawn Johnston, Screenwriter
“I’m not new to pitching, but Pitching Essentials has given me great new strategies for organizing, composing, and preparing my pitches!”
—Cary Brown, Screenwriter
What You’ll Learn And Get In The Class
- Look like a professional and pitch in your own voice.
- Learn different pitch structures and how to use them.
- Join a community of talented, motivated people.
- Avoid newbie mistakes and save yourself years of wasting time.
- Learn how to identify “the question within the question.”
- Feel confident when networking and meeting new people.
- Look forward to your next big meeting.
“Good In a Room’s ‘Pitching Essentials’ class is just that – essential. First-timers or veterans will find inspiration and information about one of the most practical ways to tackle what is frequently one of the most awkward but necessary parts of the business. Stephanie’s straightforward, methodical approach offers a practical way to build a pitch that seamlessly straddles the right and left brain work and is also one that’s easily repeatable while helping focus the project down to the essence. I can’t recommend the class enough and am encouraging all my writing colleagues to take it.”
—R.B. Ripley, Screenwriter
“Stephanie Palmer is not only one of the nicest people I have ever had the pleasure to meet, she’s extraordinarily good at conveying the concepts she teaches. I would recommend Stephanie without reservation to anyone interested in learning how to pitch their idea or project.”
—Julie Gray, Screenwriter and founder of Just Effing Entertain Me
Other Stuff You’ll Get
Lifetime, exclusive access to the Good in a Room Community. This is a private Google forum exclusively for students and consulting clients where you can interact, share your opinions, get feedback on your ideas, and have your questions answered.
“Applying Stephanie’s techniques and principles helped me acquire a literary agent.”
—Brian Egeston, Head Writer, Tyler Perry’s House of Payne
Join The Class Today
Would your career benefit if you got better at pitching? Do you need a structured timeline to keep you motivated?
This class will help you learn to pitch effectively, network with confidence, persuade decision-makers, and ultimately, acheive your professional goals.
I look forward to working with you.
“I took the Good in Room pitching class because I’d lost my confidence in my story. The class was fantastic. My idea grew and I progressed with the class until I felt my confidence return.”
—John Lochland, Screenwriter, London UK
“The Master Class provided both personalized attention and a chance to get incredibly useful feedback from people who don’t know me at all and haven’t been hearing about my idea ad nauseum already. Also, the class was expertly rolled out and I connected with some really interesting people.”
—H.M. Hudson, Screenwriter
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The material in this class is what I have used in my workshops at UCLA, USC, William Morris Endeavor, Disney, and in my consulting practice where many of my clients have won Oscars and Emmys.
That’s why I’m confident that this class will give you a paradigm-shifting experience that will change the way you develop and pitch your work. But if you don’t think the class was worth it, you can have a full refund.
“Stephanie Palmer’s “Good in a Room Pitching Essentials” class presents a highly effective method to set up a compelling pitch. An amazing — and totally unexpected — side benefit is that the course forces the writer to explore the story’s essence in ways that elevate it to a higher level. Highly recommended!”
—Jim Durkey, Screenwriter
“Working with Stephanie is an invaluable, transforming experience…. Her techniques demystify the studio pitch by helping the writer ‘hear’ the story from the studio executive’s perspective. She helped me hone a compelling pitch, while discovering effective ‘selling points’ along the way.”
—Dean DeBlois, Oscar-nominated Director of Lilo & Stitch and How to Train Your Dragon
Q & A
Q: Is this class conducted “live?”
A: The class is conducted online via video and in written lessons. This method has a few advantages over a “live” class. You can work at your own pace and participate on your schedule. You will receive an email each day with the day’s lesson and then you can review the material at your convenience.
Q: Do I have to be in the US to take the class?
A: While most of my readers and clients are in the US, I work with people in the UK, Canada, Australia, New Zealand, India, Russia, Argentina, China, and more. The class is available to anyone in the storytelling community.
Q: What equipment will I need?
A: If you are reading this webpage, you have all the equipment you will need. If you don’t already have one, you will set up a Google account which is free. While there will be the option to create video pitches, this is not a required part of the class. If you’d like to create a video pitch, all you’ll need is a webcam, phone with video capability, or videocamera.
Q: Is it possible to work privately with the instructor?
A: If you would like to work with me one-on-one, check out my consulting page.
Q: Will you read my script?
A: I will not be reviewing scripts as a part of this class (though I do read for my consulting clients).
Q: Will you help me to break in? Introduce me to an agent or manager?
A: If you complete the class and your work is excellent, at my discretion (and only with your permission), I may recommend you to someone in my network of representatives.
Q: I have a question not addressed here. What should I do?
A: Send me an email to email@example.com or call me at 310.424.5451.
“I hired Stephanie for a pitch contest held by the Motion Picture Association and the Chinese International Copyright Expo, to pitch one of my feature film scripts. As a result I won Special Prize for best story and a trip to Screen Australia. My script got an offer. I was offered a screenwriting job by a prominent Chinese director. Stephanie’s career advice was very helpful. She advised me how to position myself and it was very smart. I would recommend her to anyone. She’s very pleasant to work with and I felt quite comfortable with her.”
—Ying Liu, Screenwriter
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PS. If you’re not sure, remember that if you complete the class and it turns out not to be right for you, I’ll refund your money within 60 days.