Here’s how Marta Kauffman and David Crane pitched the show that would become Friends to the President of NBC Entertainment, Warren Littlefield:
This show is about six people in their 20’s who hang out at this coffee house. An after hours insomnia café. It’s about sex, love, relationship, careers… a time in your life when everything is possible, which is really exciting and really scary. It’s about searching for love and commitment and security… and a fear of love and commitment and security. And it’s about friendship, because when you’re young and single and in the city, your friends are your family.
Friends In 80 Words
In 80 words, they convey:
- Heroes (six people in their 20’s, young, single)
- Setting (city, coffee house)
- Themes (sex, love, relationship, careers)
- Tone (an optimistic tone that isn’t sappy)
- The Big Idea (your friends are your family)
What can we learn from this?
Less is more.
PS. Read more about the genesis of Friends in Vanity Fair and Warren Littlefield’s book Top of the Rock: Inside the Rise and Fall of Must See TV.