About Stephanie Palmer Taxy
Stephanie Palmer Taxy works with people who want to sign more "great-fit" clients, build their businesses, and live balanced and fulfilling lives.
She is the author of the book Good in a Room: How To Sell Yourself And Your Ideas And Win Over Any Audience. Forbes Magazine listed her as one of "25 Networking Experts To Watch" and she has been featured by NBC's Today Show, CBS, FOX, and NPR.
Previously, Stephanie was the Director of Creative Affairs for MGM where she had over 3000 meetings and supervised the acquisition and development of twenty feature films. She lives in Portland, Oregon, with her husband and son.
As you may know, “Good In A Room” is a term referring to people who are confident, authentic, and persuasive in meetings.
The term originated in Hollywood, and while Hollywood is an insane industry, when it comes to handling meetings, top writers and directors are tremendously skillful at selling their projects and creative services.
During my time in Hollywood, I took more than three thousand of these meetings (really). Over a period of years, I identified the techniques used in all the successful meetings, and I found a considerable number of ways that you can "break the deal," often without knowing it.
Then, I left MGM to start my own business helping screenwriters to sell projects to studios - i.e., to sell their work and their services to the person who had my old job.
Interestingly, only about 80% of my clients were Hollywood writers - 20% of my clients were small business owners and professional service providers. Their professions ranged widely: aerospace engineer, fashion designer, international tax attorney, neuromuscular therapist, and more. They wanted to learn Hollywood sales techniques to help them in their own businesses.
These were my favorite clients. From my perspective, they had much more solvable problems. Selling a movie to a studio is like making the NFL. It can be done but it's incredibly hard, even if you're a creative genius, and there's a lot of luck involved.
If you're in a non-Hollywood industry and you're good at what you do, finding more clients requires the right strategy and some thoughtful preparation. I help people do it all the time.
However, for many years I maintained my focus on my prestigious Hollywood clients because that's what seemed to make the most sense, given my Hollywood background.
Eventually, something inside me shifted. The business I had dreamed of in my 20s just didn't fit me anymore. It felt like I was doing what I was "supposed" to be doing and walking a path marked for me by someone else.
Now I’m in my 40s. I’m different. What I value and want in my life now is different. That’s why I adjusted my business to focus on people like you who are small business owners and professional service providers. Helping people to improve (and sometimes save) their businesses is thrilling.
My goal is to help you build a sustainable business where you can make a positive impact, have balance in your life, and be able to take care of yourself and your loved ones.
I want you waking up on Monday morning thinking, “I can’t wait to see my clients. I can’t believe that I get to do the work I do and get paid for it. I love my business!”
If that sounds good to you, you’re in the right place.